Cutting edge media projects infused with new creative energy-- that's our goal.
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Consult, Plan, Strategize, Refine
The foundation of any good media relations campaign is a well-laid out plan, based on your own goals opportunities.
Press Kits (Print & Electronic)
A
press package is the primary tool of the campaign. We will include a
description of the organization, key facts and figures, biographies of
the principals, a history, plus stories on current trends and issues.
The kit functions as instant background material when a story
opportunity arises.
Media Lists
We
develop media lists by carefully targeting relevant media, using our
contacts within the local, national and international media, Burrelles
Media Contact service and newswire services. We use Editorial Calendars
to assist in our planning. Delivering your story in the right format to
the right media at the right time ensure successful coverage.
Newswires, such as PRN, are also valuable in getting your message out
to a wide audience. These services deliver your story to newsrooms
Worldwide.
Press Releases and Announcements
Major Announcements
These press releases often result in expanded stories in print publications and often merit television and Internet coverage.
Trend Press Releases
These
are quite valuable to the news media, and will help you establish a
reputation as a source. They are about developing trends in your
industry and contain information that might otherwise be difficult for
the media to obtain.
Feature Story Releases
Although a
feature story must be newsworthy, it is also timeless. Feature stories are often
called "evergreen" for this reason. Unlike a news story, a feature can have a point of view, an
"angle", and is often longer than a hard news story on the same
subject.
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Becoming a Source
One of the key strategies of a successful public relations plan should be to
become
a source when the news media is doing its own story. One achieves this
by issuing regular, professionally written press releases and Guest
Expert releases.
Riding a News Story
When a topic on which you have expertise is in the news, it is important to
issue a release that includes the statement that you are available for interviews.
Byline or Feature Articles
Beyond
getting exposure for your company or product, byline articles can be
used in a number of ways. Writing an article for a newspaper, magazine
or online publication has a longer shelf life than that one edition.
Reprints can be used in press kits, mailed to clients, available for
downloading on your website, and given to media to establish expertise
in a particular area. An article should be timely and targeted. The
idea is pitched to a
publication prior to creating an article.
Web Publicity
The
Web is rapidly becoming a major publicity tool he world of new media
offers a limitless audience for your message. Our marketing plan
include tie-ins to key websites and blogs. By establishing links
between your current site, blogs, networking sites and other web
venues, we can create your own web network---offering your message to
the world 24 hours a day. Additional web marketing opportunities can
include webinars and webcasts.
Webcast Program Development
We
can explore the possibilities of developing programming that works to
further your marketing goals and to raise your company profile within
the media.
Building Media Relationships
Once
a press communiqué is distributed, we contact target media via phone to
sell the story. This involves in-depth knowledge of the media, the
reporter being pitched and the potential story angles to secure
coverage.
Media Monitoring
Your
past print and video clips are a valuable asset of your business. We
work to gauge your reputation in the media to avert crisis and to plan
strategies. We follow up to obtain copies of clippings and select key
clips for your website and media kit. Often, we recommend subscribing
to an outside clipping service that we interface with to ensure all
clippings are obtained.
Media Project Development
Our
principals have developed television and film projects. We have the
contacts and the industry knowledge to package your project and to
submit it through the proper channels.
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